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广州建设国际消费中心城市的对策

文章摘要

建设国际消费中心城市是广州融入新发展格局、推动经济高质量发展的重要抓手。本文从综合竞争力、国际影响力、文旅消费吸引力和商业活跃度四大方面深入剖析广州建设国际消费中心城市的发展状况,在比较视角下对纽约、伦敦、巴黎、东京等公认的国际消费中心城市的成功经验进行分析,对比发现广州存在国际影响力和城市吸引力不足、本土品牌影响力低、高端消费资源少、消费商圈同质化和配套政策与消费环境尚需完善等问题。最后从提升国际知名度、挖掘特色旅游资源、提高国际品牌聚集度、打造多元复合的消费商圈、创新退税便利化制度和打造一流国际化消费环境等方面提出一系列提升广州国际吸引力和全球消费市场竞争力的对策建议,以推动广州实现建设国际消费中心城市的战略目标。

Abstract

Constructing an international consumption center city is an important approach for Guangzhou to integrate into the new development pattern and promote high-quality economic development. This article deeply analyzes the development status of Guangzhou’s constructing an international consumption center city from four aspects:comprehensive competitiveness,international influence,cultural and tourism consumption attractiveness,and commercial vitality. By comparatively analyzing the successful experiences of the internationally recognized consumption center cities such as New York,London,Paris,and Tokyo,it is found that Guangzhou has problems such as insufficient international influence and urban attractiveness,low influence of local brands,few high-end consumption resources,homogenization of consumption business districts,and the need to improve supporting policies and consumption environment. Finally,a series of countermeasures and suggestions are proposed to enhance Guangzhou’s international attractiveness and global consumption market competitiveness,including improving the city’s international reputation,exploring characteristic tourism resources,improving the aggregation degree of international brands,creating diversified and compound consumption business districts,innovating tax refund facilitation systems,and creating a first-class international consumption environment,in order to promote Guangzhou realizing the strategic goal of building into an international consumption center city.

作者简介
邓思敏:邓思敏,广州工商学院商学院助教,主要研究方向为消费经济、区域经济。
邵嘉苇:邵嘉苇,广州工商学院商学院讲师,主要研究方向为消费经济、消费者行为。