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广东跨境电商出口海外仓模式分析

文章摘要

作为中国跨境电商的重要区域,广东的出口海外仓模式在全球贸易格局中占据重要地位。目前,广东跨境电商出口海外仓已从起步探索阶段、快速发展阶段和规模扩张阶段,进入高质量发展阶段,发展速度有所回落,呈现市场分布多元化和盈利模式多样化特征,且朝着专业化、规模化和智能化方向发展。总体而言,广东跨境电商出口海外仓具有自营海外仓、第三方海外仓、平台海外仓和一站式配套服务等典型模式。然而,政府管理制度有待完善、国外环境存在不可控风险以及行业本身面临运营缺陷等成为广东跨境电商出口海外仓快速发展的障碍。要想推动广东跨境电商出口海外仓进一步发展,需要加强政策支持、积极应对国外环境的不可控风险以及细化行业服务,比如建立健全海外仓服务的政策和制度、熟悉和遵守海外仓适用的国际法律法规、推动智能化赋能海外仓建设,等等。

Abstract

As an important region for cross-border e-commerce in China,Guangdong’s export overseas warehouse mode holds a significant position in the global trade landscape. At present,the export overseas warehouses for cross-border e-commerce in Guangdong have moved from the initial exploration stage,the rapid development stage and the scale expansion stage to the high-quality development stage. Their development speed has slowed down somewhat,showing the characteristics of diversified market distribution and diversified profit modes,and are developing towards professionalization,scale and intelligence. Overall,the export overseas warehouses of Guangdong’s cross-border e-commerce have typical modes such as self-operated overseas warehouses,third-party overseas warehouses,platform overseas warehouses,and one-stop supporting services. However,the need for improvement in government management systems,the existence of uncontrollable risks in the foreign environment,and the operational deficiencies faced by the industry itself have become obstacles to the rapid development of export overseas warehouses for cross-border e-commerce in Guangdong. To promote the further development of export overseas warehouses for cross-border e-commerce in Guangdong,it is necessary to enhance policy support,actively respond to uncontrollable risks in the foreign environment,and refine industry services. For instance,policies and systems for overseas warehouse services should be established and improved,international laws and regulations applicable to overseas warehouses should be familiar with and adhered to,and intelligent empowerment for the construction of overseas warehouses should be promoted,and so on.

作者简介
张紫璇:张紫璇,广州工商学院管理学院助教,广州工商学院新质生产力与粤港澳大湾区研究院兼职研究人员,主要研究方向为国际贸易与产业经济。
王春鸽:王春鸽,广州工商学院管理学院副教授,主要研究方向为劳动关系。