城市的“好玩”程度逐渐成为吸引青年、促进旅游、推动青年发展型城市建设的关键因素。近年来,广州不断深化“文商旅体”融合,深入推进“旅游+”“+旅游”,提出打造“一城二都三中心”六张城市名片的目标,实现“城市即景区,旅游即生活”,加快建设世界旅游目的地,实力“圈粉”青年人。为实现“将广州打造成为最具青年人吸引力城市”重要目标,共青团广州市委员会统筹组织各相关单位组建青年发展型城市青年休闲旅游业态调研课题组,在广州开展青年休闲旅游情况调查工作。调研发现,广州市青年休闲旅游业态发展存在青年休闲旅游配套设施有待完善、青年对新兴业态的需求未得到充分满足等问题,并提出广州发展青年休闲旅游业态的对策建议:加强统筹规划,在工作中融入青年视角;锚定青年需求,打造休闲旅游新业态;突出青年导向,推进业态与特色资源深度融合;加强宣传与推广,提升品牌影响力。
The “fun” index of a city has gradually become a key factor for attracting young people,promoting tourism,and promoting the development of youth development-oriented cities. In recent years,Guangzhou has consistently advanced the integration among “culture,commerce,tourism,and sports”,further promoted “tourism+” and “+tourism”,set the goal of creating six urban calling cards of “one city,two capitals,and three centers”,realized “the city as a scenic spot,and tourism as life”,accelerated the construction of a world tourism destination,and effectively attracted followers among young people. In order to achieve the important goal of “building Guangzhou into the most attractive city for young people”,the Guangzhou Committee of Communist Youth League coordinated and organized relevant units to form a research group on youth leisure tourism business in youth development-oriented cities,and conducted a survey on youth leisure tourism in Guangzhou. The survey found that there are issues in the development of youth leisure tourism business in Guangzhou,such as the require improvement in youth leisure tourism supporting facilities and the insufficient meeting of youth demand for emerging business forms. It also proposed countermeasures and suggestions for the development of youth leisure tourism business in Guangzhou in terms of strengthening overall planning and incorporating a youth perspective into work;targeting youth needs and creating new leisure tourism business forms;emphasizing youth orientation and promoting the in-deep integration of business models and characteristic resources;and enhancing publicity and promotion to enhance brand influence.