本报告聚焦广州首发经济，在阐述其内涵与意义的基础上，构建首发经济发展指数（LEI）对广州首发经济进行量化评估。深入剖析广州首发经济的发展现状和问题，揭示首店引进面临的挑战和消费市场增速放缓等困境，并从引进品质首店、刺激消费市场、加强商业地产与首发经济协同发展等方面提出有针对性的发展对策，旨在为广州首发经济的发展提供理论和实践指导，在粤港澳大湾区战略中，助力广州提升商业活力和经济竞争力。
This report focuses on Guangzhou’s launch economy. Based on an explanation of its connotation and significance，it constructs a Launch Economy Index（LEI）to quantitatively evaluate the development of Guangzhou’s launch economy. It provides an in-depth analysis of the current situation and challenges，including the difficulties in attracting first stores and the slowdown in consumer market growth. The report proposes targeted development strategies such as attracting high-quality first stores，supporting non-premium first stores，and stimulating consumer demand. The goal is to offer both theoretical and practical guidance for the advancement of Guangzhou’s launch economy，enhance the city’s commercial vitality and economic competitiveness within the Guangdong-Hong Kong-Macao Greater Bay Area strategy，and provide support for companies aiming to open their first stores in Guangzhou.
