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讲好生态文明建设故事 构建广州生态城市形象

文章摘要

讲好生态文明建设的故事,塑造良好的广州生态城市形象是提升广州城市形象国际竞争力的重要途径。在习近平生态文明思想指导下,广州生态城市形象顶层设计不断完善、实践成果日益丰硕。随着生态环境保护越来越成为全球共识,广州生态城市形象塑造与传播也面临多重机遇。本文建议通过进一步挖掘广州特色生态文化、以广州国际人文交流平台为支撑、借助多元影像技术力量、发挥在穗外国人作用等方式共同讲好广州生态城市形象故事,让绿美广州的城市形象更加明亮。

Abstract

It is an essential means to enhance the international competitiveness of Guangzhou through telling a good story of its ecological conservation efforts to showcase it as an ecocity. Under the guidance of President Xi’s ecological conservation thoughts,Guangzhou has improved its top-level design of building an ecocity with more fruitful results in the practical achievements. As it has become a global consensus to protect the ecological environment,Guangzhou is facing many opportunities as well as challenges in shaping and promoting its ecocity image. This report suggests further exploring the unique ecological culture of Guangzhou,making good use of the city’s international cultural exchange platforms and foreigners,as well as powerful tools of videos and images,to jointly tell the story of Guangzhou’s ecological development,further shining the city image of a green and beautiful Guangzhou.

作者简介
翟慧霞:翟慧霞,中国对外书刊出版发行中心(国际传播发展中心)主任、研究员,研究方向为城市形象、国际传播、公共外交。
刘诗琪:刘诗琪,中国对外书刊出版发行中心(国际传播发展中心)助理研究员,研究方向为城市形象、国际关系。