Guangfu region has splendid culture and history featuring rich tangible cultural heritage and unique intangible cultural heritage，with steady progress in the protection of historical blocks，integrated development of cultural tourism，and more in-depth educational researches. However，a key issue remains to be solved with the rapid development of globalization and urbanization. That is how to overcome the difficulties in inheriting these cultural resources，resist the trend of cultural homogenization，achieve creative transformation and innovative development of Guangfu culture，and ultimately enhance its global recognition and visibility. This report draws on the experience and measures of revitalizing traditional culture in historical and cultural cities from both the East and the West，and takes into consideration the social and economic development reality of Guangzhou. It proposes strategies to help shed a light on Guangfu cultural brand such as formulating an overall branding plan，strengthening resource protection and inheritance mechanisms，innovating communication methods and channels，carefully cultivating characteristic brands and boutique projects，deeply integrating cultural resources，promoting cultural products going global and industrial cooperation，and building a policy support system to promote high-quality development and products export.