This report focuses on Hunan International Communication Centre’s core platform，Hunan International Channel（HICC），and discusses the innovative practices of local mainstream media in foreign communication in the context of globalisation. Based on the compilation and analysis of relevant practice cases，the report suggests that in recent years，Hunan International Communication Centre and Hunan International Channel have successfully enhanced the international community’s understanding and knowledge of China through the market mechanism，such as the joint operation of channels and co-production of programmes by Chinese and foreign media. In addition，building an overseas multi-platform new media matrix，creating new media studios with brand characteristics for foreign communication，and extensively using digital technology for content dissemination and user operation are important ways for local media to carry out foreign communication work in the new era. The study points out that under the media convergence strategy，local mainstream media and international communication centres at all levels need to continuously promote the dissemination and influence of local and even national foreign communication by means of cultural exchanges to convey Chinese values，creating large-scale foreign affairs activities to show China’s charisma，conveying China’s voices through special programmes，and developing multi-path development to form a communication synergy.