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今日广东国际传播中心的对外传播创新实践与启示

文章摘要

自创立以来,今日广东国际传播中心(GDToday)作为广东省对外传播的核心平台,通过构建自主管理的对外传播体系、创立海外社交媒体账号矩阵,并携手港澳及全球媒体构建合作网络,成功打造了具有显著国际影响力的传播生态。GDToday致力于提供多元化、创新性的内容产品,旨在融入全球媒体格局,树立公信力与传播力,构建覆盖全球的经贸文化交流服务网络。近年来,GDToday迅速成长,不仅有效地回应了海外用户的信息需求,还主动拓宽中外交流渠道,成为联结全省对外传播资源的权威省级国际传播平台。

Abstract

Since its establishment,Guangdong International Communication Centre(GDToday),as the core platform for Guangdong’s external communication,has successfully built a communication ecosystem with significant international influence by constructing an independently managed external communication system,creating a matrix of overseas social media accounts,and building a cooperation network with Hong Kong,Macao and the global media. GDToday is committed to providing diversified and innovative content products,aiming to integrate into the global media landscape to establish credibility and communication,and building a service network covering economic,trade and cultural exchanges worldwide. GDToday is committed to providing diversified and innovative content products,aiming at integrating into the global media landscape,establishing credibility and communication power,and building a global economic,trade and cultural exchange service network. In recent years,GDToday has grown rapidly,not only responding effectively to the information needs of overseas users,but also taking the initiative to broaden the channels of communication between China and the rest of the world,and becoming an authoritative provincial international communication platform that connects the province’s external communication resources.

作者简介
赵杨:赵杨,南方报业传媒集团今日广东国际传播中心(GDToday)总编辑,高级记者,主要研究方向为国际传播、媒体融合。