本研究旨在讨论虚拟数字人给对外传播实践带来的新机遇。研究指出：智能时代，国际传播领域乃至整个传播生态的底层逻辑经历着前所未有的深刻变革。虚拟数字人作为新兴媒介正逐渐渗透并丰富多样化的对外传播应用场景。虚拟数字人凭借信息传播的智能化、情感交互的沉浸感和传播场域的多元化等特点，在多维度协同传播和中华文明跨文化传播中开辟了新的路径，呈现一系列具有示范意义的创新实践。研究发现，尽管我国虚拟数字人在对外传播实践中仍面临诸多挑战，但合理挖掘和创新虚拟数字人独特的媒介可供性，能为我国的传播事业注入新的动能，并可推动实现国际地位和国际影响力的进一步提升。
The purpose of this study is to discuss the new opportunities that the virtual digital person brings to the practice of foreign communication. The study points out that in the age of intelligence，the underlying logic of the international communication field and even the entire communication ecosystem is undergoing unprecedented and profound changes. As an emerging medium，the virtual digital person is gradually penetrating and enriching diversified foreign communication application scenarios. By virtue of the intelligence of information dissemination，the immersion of emotional interaction and the diversity of communication fields，virtual digital people have opened up new paths in multi-dimensional collaborative communication and cross-cultural communication of Chinese civilisation，presenting a series of exemplary innovative practices. The study finds that although China’s virtual digital people still face many challenges in foreign communication practice，the reasonable exploitation and innovation of the unique media availability of virtual digital people can inject new momentum into China’s communication cause and promote the further enhancement of its international status and influence.
