本报告旨在通过剖析“金陵图数字艺术展”这一个案，重点探讨数字技术在博物馆数字化的过程中使文物活化、助力中华优秀传统文化对外传播的策略与路径。研究指出，数字技术赋予了“金陵图数字艺术展”风俗画的易接近性、三屏联动的高沉浸性和虚实结合的强体验性三方面的优势，无形中降低了外国人理解和欣赏中华优秀传统文化的壁垒与门槛，从而促进了此类传统文化的对外文化转译和传播。在此基础上，报告提出，在博物馆数字转型背景下，进一步挖掘生活化内容、运用可具象化的数字技术手段、平衡好数字文物活化中的趣味性与教育性，对于中华优秀传统文化的对外传播具有重要的参考意义。
The report aims to analyse the case of the Digital Art Exhibition of “The Pictures of Jinling”，focusing on the strategies and paths of digital technology to revitalize cultural relics in the process of digitization of museums，and to help the dissemination of Chinese outstanding traditional culture to the outside world. The study points out that digital technology has given the digital art exhibition “Jinling Tu” the advantages of accessibility of customary painting，high immersion of three-screen linkage，and strong experience of combining reality and reality，which inadvertently lowers the barriers and thresholds for foreigners to understand and appreciate China’s excellent traditional culture，and thus facilitates the foreign cultural translation and dissemination of this kind of traditional culture. Translation and dissemination of such traditional culture. On this basis，the report suggests that in the context of digital transformation of museums，further excavation of living content，the use of digital technology means that can be visualised，and a good balance between fun and education in the revitalisation of digital cultural relics are important references for the foreign dissemination of China’s outstanding traditional culture.
