Through a combination of qualitative and quantitative methods，this report aims to explore innovative strategies for realising the immersive communication of Chinese excellent traditional culture in the context of the new era through virtual reality technology. Based on the news reports retrieved from the People’s Daily Online and the Giant Arithmetic Platform，the CCTV Spring Festival Gala and the official YouTube account of CGTN，the report compiles the communication characteristics and application status of the excellent traditional Chinese culture at the current stage，and statistically analyses the four aspects of policy support，market scale，consumer demand and technological development that affect the immersive communication of the excellent traditional Chinese culture. The report points out that the platform window for the external display of Chinese traditional culture is the most important platform for the dissemination of Chinese traditional culture. The report points out that the deficiencies in the platform window for overseas display，the industrial system for technology development，the technical experience on the user’s end，and the design and development of high-quality content are the main problems faced by the innovation of immersive communication of Chinese excellent traditional culture. In the future，the export of Chinese outstanding traditional culture immersive works needs to be further enhanced through platform expansion，content optimisation，concept upgrade，application feedback and emotional resonance.