本报告系统分析了2023～2024年我国对外传播实践的效果，总结经验策略，并对2024～2025年的对外传播活动进行了展望。研究发现，我国对外传播在全球范围内获得总体平衡偏正面的评价，但仍面临着地缘政治博弈、经济逆全球化等挑战。未来，我国需通过加强区域国别研究、善用人工智能技术、创新传播方式等举措，持续提升对外传播效果。同时，建议增强主流媒体国际传播能力、完善地方国际传播中心建设、鼓励智库机构开展对外传播实践、为中国出海企业提供支持，激发民间组织与社会个体的传播热情与活力，进一步构筑全方位、多层次的对外传播格局。
This report systematically analyses the effects of China’s overseas communication practices in 2023-2024，summarizes the experience and strategies，and looks forward to the overseas communication activities in 2024～2025. The study finds that China’s overseas communication has received a generally balanced and positive evaluation globally，but still faces challenges such as geopolitical games and economic counter-globalisation. In the future，China needs to continue to improve the effectiveness of its international communication by strengthening regional and country studies，making good use of artificial intelligence technology and innovating communication methods. Meanwhile，it is recommended to enhance the international communication capacity of mainstream media，improve the construction of local international communication centres，encourage think tanks to carry out international communication practices，provide support for Chinese enterprises going abroad，and activate and stimulate the communication vitality of civil society organisations and individuals，so as to further build an all-around and multi-layered international communication pattern.
