当前，中国国际传播环境发生了重大变化，与传统媒体时代相比，中国国际传播出现了传统媒体和新媒体并行、融合的态势，出现了许多新情况、新现象，虽然总体而言，国际传播秩序尚未得到根本改变，但是随着TikTok等社交媒体的发展，以及基于中国优秀历史文化而生产的优质内容得到广泛传播，内容更加多元，传播手段更多样，推动了中华文化海外传播，也吸引了大量来华旅游的民众，中国国际传播环境得到了许多改善。我们要积累过去成功的经验，进一步增强讲故事的能力，生产更多能够反映中华优秀文化精神的优质内容，展现美丽、繁荣、和平的中国形象。
At present，China’s international communication environment has undergone significant changes. Compared with the traditional media era，China’s international communication has seen the parallel and integration of traditional media and new media，and many new situations and phenomena have emerged. Although in general，the international communication order in which the West is strong and the East is weak has not been fundamentally altered，the international communication environment has seen many improvements with the development of social media，such as TIK Tik Tok，and the production of high-quality content based on China’s excellent history and culture，which has been widely disseminated. and the production of high-quality content has been widely disseminated，storytelling ability has been improved，content has become more diversified，and means of communication have become more varied，which has promoted the spread of Chinese culture overseas and attracted a large number of people travelling to China，and China’s international communication environment has been improved in many ways. We need to attract the successful experience of the past，further enhance our storytelling capacity，produce quality content that better reflects the spirit of China’s outstanding culture，and present the image of a beautiful，prosperous and peaceful China.
