在全球价值逻辑碰撞加剧、世界政治经济秩序迅速调整的背景下,科技革命与产业升级正在重塑传播逻辑,提升我国对外传播影响力成为各界关注重点。本文梳理了AIGC技术赋能国际传播的多种机遇,其中包括辅助采编、精准投放、智能互动、内容生产、智能审核等方面,同时指出AIGC技术运用实践中存在的内容同质化与著作权归属争议、算法偏见与信息权力分布不均、我国对外话语权尚未与国力匹配等挑战,并提出了以多渠道传播矩阵共建国际传播、以认知逻辑指导技术的具体应用、以需求为导向系统转化技术成果、以“价值对齐”理念推动技术应用实践等新时代国际传播实践路径,期冀为我国对外传播的系统性建设提供参考。
Against the background of intensified collision of global value logic and rapid adjustment of the world political and economic order,technological revolution and industrial upgrading are reshaping the logic of communication,and enhancing the influence of China’s foreign communication has become the focus of attention from all walks of life. This paper has sorted out the various opportunities of AIGC technology empowering international communication,including assisted editorial,precise placement,intelligent interaction,content production,intelligent auditing,etc. Meanwhile,it has pointed out the challenges of content homogenisation and copyright disputes,algorithmic bias and uneven distribution of information power,and China’s foreign discourse power has not yet been matched with the national power in the practice of AIGC technology,etc. It also puts forward the proposal of building communication subjects with multi-channel communication matrix,guiding the communication logic with cognitive logic,and improving the influence of China’s foreign communication with multi-channel communication matrix. At the end of the paper,we put forward some practical paths of international communication in the new era,such as building a communication body with a multi-channel communication matrix,guiding the deployment and application of technology with cognitive logic,systematically transforming technological achievements in a demand-oriented manner,and promoting the practice of technological application with the concept of value alignment,with the hope of providing references to the systematic construction of China’s oversea communication.