2023年是中国与马来西亚建立全面战略伙伴关系10周年,也是共建中马命运共同体的开端之年。在此背景下,中马两国的媒体交流与合作取得实质性成果。两国的中文媒体、英文媒体及马来语媒体均形成更广泛、更多元的合作模式。中马关系日渐成熟,两国合作机制逐渐完善以及中马建交50周年的契机,给媒体交流与合作提供了不少机遇。与此同时,中马媒体交流与合作也面临西方媒体话语霸权、社交媒体和网络媒体的新兴以及中国马来语媒体的局限性等挑战。
In light of the 10th anniversary of the establishment of a comprehensive strategic partnership between China and Malaysia,as well as the commencement of joint construction of a community with a shared future between the two countries in 2023,media exchanges and cooperation have made significant strides. A broader and more diverse cooperation model has not been established only within Chinese media but also within English and Malay media. The gradually improving cooperation mechanisms,fruitful collaboration results,and the upcoming 50th anniversary of diplomatic relations have all contributed to promoting media exchange and cooperation between China and Malaysia. However,this collaboration also faces challenges such as the dominance of Western media,the emergence and rapid growth of social media and online platforms,as well as the limited role played by Chinese Malay-language media in international exchange.