新冠疫情对旅游业的打击尤其沉重，马来西亚旅游业在2019年之后呈断崖式下降，直到2022年中期才探底回升，目前已恢复至2019年的八成左右。马来西亚各旅游相关部门为了减少旅游业造成的国民经济损失，在政治局势动荡的不利情况下仍积极采取措施，把危机当作契机，大力推动旅游业全面转型。其目标是使马来西亚旅游业在国际上更具竞争力，以提高收入、维系伙伴关系、吸引投资、赋能地方社群，保证旅游业的可持续性和活力。2024年是中国和马来西亚建交50周年，中马双方都将借此机会推进旅游业的全面合作，双向旅游需求激增，形势看好。但马来西亚也要面对来自东南亚地区其他国家的旅游业竞争，以及中国游客消费需求升级的挑战。
The global COVID-19 pandemic has had a severe impact on the tourism industry，particularly in Malaysia. After experiencing a sharp decline in tourism activities since 2019，the industry began to bottom out and rebound by mid-2022，currently restoring to around 80% of the 2019 levels. Despite adverse political conditions，various tourism-related departments in Malaysia have actively responded to mitigate the economic losses incurred by the sector. They perceive the crisis as an opportunity and vigorously promote comprehensive transformation within the industry with the overarching goal of making Malaysia’s tourism sector more competitive. This is crucial for enhancing income，sustaining partnerships，attracting investments，empowering local communities，and ensuring sustainability and vitality within the industry. 2024 marks the 50th anniversary of diplomatic relations between Malaysia and China which fosters bilateral cooperation in the tourism sector. Both nations seize this opportunity to bolster comprehensive cooperation in tourism with a surge in two-way tourism demand indicating favorable prospects. Nevertheless，Malaysia must also contend with competition from other countries involved in Belt and Road Initiative and address evolving consumption demands from Chinese tourists.
