In the past 40 years，Shenzhen’s fashion industry has occupied a significant domestic market share and formed a prominent industrial advantage. However，from the perspective of building a “fashion capital”，when it is necessary to complete the transition from “quantity” to “quality”，Shenzhen’s shortcomings are also more obvious. From the perspective of industry and city，this paper focuses on the current situation of fashion culture and fashion consumption cultivation related to Shenzhen fashion industry，and analyzes the current situation，characteristics and shortcomings of fashion culture and fashion consumption cultivation in Shenzhen. Then，aiming at the high-quality development of Shenzhen’s future-oriented fashion industry and the positioning of Shenzhen as a “fashion capital”，from the perspective of the government as a manager and promoter，this paper puts forward some policy suggestions to support leading enterprises to build international boutique brands，build fashion cultural blocks with world influence，add fashion-related colleges or departments and vigorously promote the construction of duty-free shops in the city.