数字创意产业代表着新一轮科技革命和产业变革的方向，也是获取未来竞争新优势的关键领域。在国家和上海市政策的引导和支持下，上海数字创意产业发展迅猛，正朝着“知识技术密集、物质资源消耗少、成长潜力大、综合效益好”的方向发展。数字创意产业以文化创意内容为核心，依托数字技术进行创作、生产、传播和服务，呈现出技术更迭快、生产数字化、传播网络化、消费个性化等特点，有利于培育新供给、促进新消费，为深入推进上海市文化领域供给侧结构性改革、培育文化产业发展新动能提供了良好的契机。
The digital creative industry represents the direction of a new round of technological revolution and industrial transformation，and is also a key area for gaining new competitive advantages in the future. Under the guidance and support of national and Shanghai policies，the digital creative industry in Shanghai is developing rapidly，moving towards the direction of “knowledge and technology intensive，low material resource consumption，great growth potential，and good comprehensive benefits”. The digital creative industry，with cultural and creative content as its core，relies on digital technology for creation，production，dissemination，and service，presenting characteristics such as rapid technological change，digital production，networked dissemination，and personalized consumption. This is conducive to cultivating new supply and promoting new consumption，providing a good opportunity for deepening the supply side structural reform of Shanghai’s cultural field and cultivating new driving forces for the development of the cultural industry.
