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数字化与符号化:共建“一带一路”背景下中国文化遗产的国际传播策略

文章摘要

本报告关注“一带一路”背景下中国文化遗产的国际传播策略。报告首先梳理了文化遗产的定义与价值,探讨了“一带一路”倡议中的文化遗产国际传播的重要意义。其次,报告围绕数字化与符号化两个核心概念,探讨了“一带一路”背景下中国文化遗产的国际传播的创新策略。报告指出,过度商业化与数字鸿沟、信息失真与文化误读,以及跨文化传播中的语言障碍是数字时代中国文化遗产国际传播中需要应对的主要挑战。报告提出,数字技术的创新性传播与文化遗产的符号化传播,可以打破时间空间的限制,增强国际受众对于中华优秀传统文化的理解和接受。而在“一带一路”倡议深入推进的过程中,数字化与符号化也应是我国文化遗产国际传播中需要坚持采用和推进的重要传播策略。

Abstract

This report focuses on the international communication strategy of China’s cultural heritage in the context of the ‘Belt and Road’ initiative. Firstly,the report examines the definition and value of cultural heritage,and discusses the significance of international dissemination of cultural heritage in the context of the Belt and Road Initiative. Secondly,the report focuses on the core concepts of ‘digitisation’ and ‘symbolisation’,and explores innovative strategies for the international dissemination of China’s cultural heritage in the context of the Belt and Road Initiative. The report points out that over-commercialisation and digital divide,information distortion and cultural misinterpretation,as well as language barriers in cross-cultural communication are the main challenges that need to be tackled in the international dissemination of Chinese cultural heritage in the digital era. The report suggests that the innovative communication of digital technology and the symbolic communication of cultural heritage can break the limitations of time and space,and enhance the understanding and acceptance of international audiences of China’s outstanding traditional culture. In the process of further promoting the ‘Belt and Road’ initiative,digitisation and symbolisation should be the important communication strategies that China’s international cultural heritage communication needs to insist on adopting and promoting.

作者简介
陈平:陈平,暨南大学文化遗产创意产业研究院院长,教授、博士生导师,联合国教科文组织“世界传统手工艺传承与创新” 教席首席主持,主要研究方向为文化遗产传播。