本报告旨在探讨如何利用数字技术赋能传统文化的传承和创新，促进传统文化从封闭走向开放，推进国家文化数字化战略。研究使用案例分析的方法，通过对数字再造敦煌、云冈石窟、避暑山庄等实践案例的分析，主要从技术应用、传播路径、传播效果等方面探讨了数字化赋能传统文化的新范式。研究提出“文化+VR场景”“文化+互联网短剧”“文化+游戏”等均是数字赋能中华优秀传统文化对外传播的新范式。而持续打通多元互动传播路径、深化推动媒体融合的传播变革、协同构建多主体共享和互补的对外传播机制等手段，则是促进数字赋能传统文化对外传播的重要途径和手段。
This report aims to explore how to use digital technology to empower the inheritance and innovation of traditional culture，to promote traditional culture from closed to open，and to promote the national cultural digitalisation strategy. The study uses the method of case study，and through the analysis of practical cases such as digital re-creation of Dunhuang，Yungang Grottoes，and Summer Resort，the report explores the new paradigm of digitally empowered traditional culture mainly in terms of technological application，dissemination path，and dissemination effect. The study suggests that ‘culture + VR scene’，‘culture + Internet short drama’ and ‘culture + game’ are new paradigms of digitally empowered external communication of Chinese outstanding traditional culture. Means such as continuously opening up the communication path of multiple interactions，deepening the communication change of promoting media integration，and collaboratively constructing the external communication mechanism of sharing and complementarity among multiple subjects are important ways and means to promote the external communication of digitally empowered traditional culture.
