数字游戏通过模拟世界和提供角色扮演的机会,为来自不同国家的玩家在虚拟环境中体验和理解不同文化提供了契机,由此游戏出海成为传播国家文化的重要手段。经过十余年的游戏出海,中国已经成为全球重要的游戏生产输出国,实现了从“世界游戏代工厂”到“中国游戏梦工厂”的成长转变。然而,在海外游戏市场渐成“红海”的现状下,国产游戏的“精品化竞争”日趋激烈。中国游戏既需在技术端不断发力,赋能产品升级创新,亦需在内容端不断深入,为产品注入中国精神、中国价值与中国力量,让更多玩家在中国游戏中形成情感共鸣和文化认同,助力实现国际传播能力的立体化拓展。
By simulating the world and providing role-playing opportunities,digital games provide players from different countries with the opportunity to experience and understand different cultures in a virtual environment,thus making games going overseas an important means of spreading national culture. After more than ten years of overseas game production,China has become an important global game producer and exporter,and has realised the transformation from ‘the world’s game foundry’ to ‘China’s game dream factory’. However,under the status quo of the overseas game market becoming a ‘red sea’,the ‘high-quality competition’ of domestic games is becoming more and more intense. Chinese games not only need to make continuous efforts in the technical end to empower product upgrading and innovation,but also need to go deeper and deeper in the content end to inject Chinese spirit,Chinese values and Chinese power into the products,so as to let more players form emotional resonance and cultural identity in Chinese games,and help realise the three-dimensional expansion of international communication ability.