This study focuses on the unique role of games as cultural carriers in carrying and spreading China’s traditional culture in the context of globalisation. Based on the PEST-SWOT analysis model，the report comprehensively analyses the strengths and weaknesses of China’s ‘games going overseas’ in terms of policy support，economic development，social and cultural development，and technological development in the current environment from the perspectives of politics，economy，society and technology. The study points out that providing more policy support for game enterprises to go overseas，incubating，cultivating and perfecting the industry chain of games and related upstream and downstream industries，exploring the ‘playability’ of Chinese cultural elements，and promoting the overall improvement of game technology can not only promote China’s game industry in the wave of globalisation，but also enhance the development of the game industry. This will not only promote the deep integration of China’s game industry with the original cultural industry in the wave of globalisation，but also promote the Chinese culture to the world through the carrier of games，and comprehensively enhance the dissemination and influence of the excellent traditional Chinese culture.