本文聚焦中国动漫、游戏、微短剧三个领域，对2023～2024年的整体产业发展状况进行梳理，并重点对其各自的出海情况与海外影响力进行了总结归纳。本文认为，中国动漫产业应在内容创作中充分发挥中华文化的深厚底蕴、把握当下流媒体平台集体出海的大趋势、开发原创热门IP以实现弯道超车；而中国游戏产业在手游出海上已小有成就，但随着首部爆款3A主机游戏《黑神话：悟空》的横空出世，游戏龙头企业应对非移动端游戏创作投入更多资源以实现游戏出海在类型、内容、文化上的新突破；此外，微短剧作为当下中国新兴文化出海的成功范例，已进入包括美国、日本、东南亚等海外主要市场，在进一步探索中东地区这一潜在市场的同时，也需要在创作题材上实现更为多元化的呈现。
This report focuses on China’s animation，gaming，and micro-sketch dramas，takes a look at their overall industry development between 2023 and 2024，and summarises their respective overseas presence and influence. According to the report，China’s animation industry should give full play to the profound heritage of Chinese culture in content creation，grasp the current trend of streaming media platforms collectively going to sea，and develop original popular IPs in order to achieve curving road overtaking；while China’s game industry has already made great achievements in handheld games going to sea，but with the emergence of the first breakout 3A console game ‘Black Myth：Wukong，’ the leading game enterprises should invest more resources in the creation of games for non-mobile terminals to achieve the goal of game going to sea. More resources should be invested in non-mobile game creation to achieve new breakthroughs in genre，content and culture；finally，as a successful example of China’s emerging culture going overseas，micro drama has dominated major overseas markets including the United States，Japan and Southeast Asia，and it is necessary to achieve a more diversified presentation of creative themes while further exploring the potential market in the Middle East region.
