本报告聚焦当前海外的热门微短剧作品，通过分析ReelShort与DramaBox等海外主流微短剧平台上不同类型微短剧作品的用户视听及互动数据，分析了当下微短剧传播的内容特征、传播效果以及存在问题。从剧集内容、视听结构与传播方式上来看，海外热播微短剧基本继承了国内微短剧的主要特征，即以“爽感”为主要精神内核，以算法推荐作为主要传播方式，以竖屏、浅焦及重音效作为主要视听语言；从题材选择上来看，以欧美社会为背景的豪门、爱情与逆袭等题材更易得到观众青睐，以中国社会为背景的短剧内容传播效果欠佳。与此同时，当前海外微短剧传播也存在着负面价值导向、内容同质化以及作品侵权等问题。一方面，海外微短剧发展仍拥有巨大潜力；另一方面，要使之成为我国对外传播的工具与桥梁也仍需对之进行规范与治理。
This report focuses on the current overseas popular micro-dramas，and analyzes the content characteristics，dissemination effects and problems of micro-skit dissemination by analyzing the audio-visual and interactive data of different types of micro-skit works on the mainstream micro-drama platforms such as ReelShort and DramaBox. In terms of content，audio-visual structure and dissemination method，overseas popular micro dramas basically inherit the main features of domestic micro dramas，for instance，the sense of excitement as the main spiritual core，vertical screen，shallow focus and heavy sound as the main audio-visual language，and algorithmic recommendation as the main dissemination method；in terms of theme selection，themes such as mansion，love and adversity against European and American societies are more likely to be favored by the audience，and the dissemination effect of micro dramas set against the Chinese society is more favorable than that of micro dramas set against the Chinese society. In terms of theme selection，themes such as luxury，love and adversity are more likely to be favored by viewers，while the content of short dramas based on Chinese society has poor communication effects. At the same time，there are problems such as negative value orientation，homogenization of content and infringement of works in the communication of overseas micro-dramas. On the one hand，there is still a huge potential for the development of overseas micro-drama，and on the other hand，there is still a need to regulate and control it in order to make it a tool and a bridge for China’s overseas communication.
