当前，我国网文出海市场前景广阔，且成果丰硕，但仍然存在一定瓶颈：一是当下网文市场趋于流量化，重娱乐化轻思想性，与网文“精品化”相悖，不利于对外传播；二是AI翻译成为网文出海趋势之一，但后续难以突破文化瓶颈，有效进行跨文化传播，可能导致网文实质影响力大打折扣；三是网文出海真正实现落地需要形成有竞争力的IP改编模式，与我国当下网文重流量、轻内涵的发展趋势存在一定出入；四是网文出海仍然存在文化瓶颈。应对措施和建议：一是在尊重网文市场读者投票的基础上，鼓励网文创作走向“精品化”；二是将“通感类”题材作为网文出海突破点，以此进一步扩大中国海外文学影响力；三是将海外受众喜闻乐见的文化元素纳入出海内容当中，做好本土化传播，打破跨文化障碍；四是打通网文版权改编出海新形式的战略转型，进一步扩大我国网文辐射范围和传播影响力；五是强化对有出海潜能的网文作者的考核评估和孵化体系，打破出版瓶颈。
At present，China’s web novel overseas market has broad prospects，and there have been fruitful results，but there are still certain bottlenecks：First，the current net article market tends to flow，heavy entertainment light ideological，and net article “boutique” contrary to overseas communication；Second，AI translation has become one of the trends of overseas net article overseas，but it is difficult to break through the cultural bottleneck to effectively cross-cultural communication. Secondly，AI translation has become one of the trends of web novel overseas communication，but it is difficult to break through the cultural bottleneck in the future，and effective cross-cultural communication may lead to the substantial influence of net article greatly reduced；Thirdly，the real realization of net article going abroad needs to be realized from the mode of “IP+paid reading”，which is different from the development trend of China’s current net article which emphasizes on the flow，and is light on the connotation；Fourthly，there is still a cultural bottleneck of net article going abroad.Corresponding measures and suggestions are：first，to respect the readers’ vote in the net article market，and encourage net article creation to move towards “boutique”；second，to take “generalized” themes as the breakthrough point of net article overseas，so as to further expand China’s overseas literary influence；third，to take the cultural and cultural materials popular with overseas audiences as the breakthrough point；and third，to take the cultural and cultural materials popular with overseas audiences as the breakthrough point of web novel overseas communication. Thirdly，we should incorporate cultural elements that are popular with overseas audiences into the content of the overseas market，so as to do a good job of localization and break down cross-cultural barriers；fourthly，we should open up the strategic transformation of new forms of adapting web novel copyrights to the overseas market，so as to further expand the scope of China’s web novel radiation and communication；fifthly，we should strengthen the assessment and evaluation of netizen authors who have the potential to go overseas and the incubation system，so as to break down the bottlenecks in publishing.
| Keywords： | Sustainable DevelopmentOverseas Online LiteratureOverseas Literary InfluenceLocalized Dissemination |
