华侨华人抖音博主通过抖音平台为国内受众传播海外信息，成为抖音平台上重要的跨文化传播现象。本文以抖音平台上粉丝数量超过百万人的华侨华人博主为对象，通过数据统计和内容分析，从点赞量、评论数、收藏数、转发数等方面探究短视频传播状况。研究发现，社会见闻、家庭生活、文化交流类华侨华人博主的抖音短视频传播效果较好。华侨华人博主在抖音平台上展示异域文化，搭建起跨文化交流的桥梁，成为新媒体下跨文化交流的重要方式，推动国内受众对他国文化进行重新认识。
Overseas Chinese Douyin bloggers spread overseas information to domestic audiences through Douyin，which has become an important cross-cultural communication phenomenon in Douyin. This article focuses on Overseas Chinese bloggers who have more than a million followers on the Douyin platform. It investigates the Communication of short videos using measures like likes，comments，bookmarks，and shares through data analysis and content analysis. Research has found that overseas Chinese bloggers who focus on social observations，emotional life，and cultural exchange have better dissemination effects on short videos. Overseas Chinese bloggers on the Douyin platform showcase exotic cultures，creating a channel for cross-cultural communication and becoming an important bridge for cross-cultural communication under new media，promoting a reevaluation of foreign cultures by audiences in their home countries.
