本报告基于2023年发表在四本英文电视研究期刊上98篇论文的分析进行主题编码，梳理了本年度西方电视研究的热点话题和发展趋势。具体来说，本报告遴选出2023年度西方电视相关研究的十大领域：电视节目分析、流媒体平台的崛起与品牌化、电视节目制作、电视与本土文化、电视与性别、电视与平台算法技术、电视历史回溯、电视与政治、电视与跨文化传播、电视与利基市场。通过对这些研究领域的梳理，本报告进一步发现新近西方电视研究更多地把焦点放到具体的电视节目内容分析、流媒体平台的崛起与品牌化以及电视中的性别研究等议题上。在此基础上，本报告还从研究话题、社会关切等角度为中国电视研究提供借鉴方向。
This report is based on the analysis of 98 papers published in four English Television studies journals in 2023，and sorts out the hot topics and studies trends of western Television studies this year. Specifically，this report selected the 2023 western TV related studies of the top ten areas：TV program analysis，the rise of streaming media platform and branding，TV production，television and local culture，television and gender，television and platform algorithm technology，television history，television and politics，television and cross-cultural communication，television and niche market. By combing these research areas，this report further finds that recent Western TV research focuses more on specific TV content analysis，the rise and branding of streaming platforms，and gender studies in TV. On this basis，this report also provides reference directions for Chinese TV research from the perspectives of research topics and social concerns.
