YouTube作为全球最大的视频分享平台,自成立以来,迅速成长为全球社交媒体和数字内容消费的核心平台之一。随着学界对YouTube的关注和研究不断深入,相关文献的多样性和复杂性使得系统性梳理和评估这些研究成果变得尤为重要。为使驳杂的海外研究进一步明晰化,本文利用文献计量的方法,将近五年来传播学领域影响力最高的1000篇YouTube相关文献作为研究对象,通过可视化的形式将海外YouTube研究特征及趋势呈现出来。研究发现,海外YouTube研究近年来的热门话题集中在健康传播、平台研究及效果研究等领域。研究脉络呈现双重趋势:一方面集中在社交媒体平台的社会和行为研究上,特别是在疫情期间,YouTube在信息传播和健康信息方面的作用显著;另一方面则聚焦技术层面,尤其是视频处理和内容分析的技术研究。海外YouTube研究正向多学科交叉的方向发展,社会文化影响与技术创新相结合成为研究的主流趋势,未来的研究有望在机器学习、深度学习与社交媒体的交互作用中取得更多突破。
As the world’s largest video-sharing platform,YouTube has rapidly grown into one of the core platforms for global social media and digital content consumption since its establishment. With increasing academic attention and ongoing in-depth studies,the diversity and complexity of the related literature make it crucial to systematically review and assess these research findings. To clarify the fragmented overseas research,this study uses bibliometric methods to examine the one thousand most influential YouTube-related papers in the field of communication studies from the past five years. The study visually presents the characteristics and trends of overseas YouTube research. The findings indicate that popular topics in recent overseas YouTube research focus on health communication,platform studies,and effects research. The research trajectory shows a dual trend:on the one hand,it focuses on social and behavioral studies of social media platforms,especially the significant role YouTube played in information dissemination and health communication during the pandemic;on the other hand,it centers on technical aspects,particularly video processing and content analysis techniques. Overseas YouTube research is developing in an interdisciplinary direction,with a mainstream trend combining social-cultural influence and technological innovation. Future research is expected to make further breakthroughs in the interaction between machine learning,deep learning,and social media.
| Keywords: | Social MediaYouTubeCommunication Studies |