2024年,生成式人工智能(Artificial Intelligence Generated Content,AIGC)迎来了飞速发展。对于这一新技术,既有拥护和赞誉者,又有反对和批判者。AI技术的迅速发展使得新闻传播学研究领域面临新的机遇和挑战,推动学者重新审视和构建现代新闻传播理论和实践框架。国内外学者从系统模型、应用、风险挑战等多个视角进行了研究。本报告基于2020~2024年新闻传播学领域生成式人工智能研究成果,剖析生成式人工智能研究的重点和发展脉络,明确了新闻传播视角下AIGC研究的四大主题:AIGC对新闻生产的变革、受众的技术接受与使用、AIGC带来的风险与挑战、AIGC的治理问题。
2024 is a year of rapid development of Artificial Intelligence Generated Content. There is a mix of supporters,critics,and opponents when it comes to this new technology. The rapid development of AIGC has brought new opportunities and challenges to the field of journalism and communication research,and has prompted scholars to re-examine and reconstruct the theoretical and practical framework of modern journalism and communication. Scholars have conducted research from multiple perspectives such as system models,applications,and risks and challenges. Based on the research results of generative artificial intelligence in the field of journalism and communication from 2020 to 2024,this research report analyzes the research focus and development context of generative artificial intelligence research. Four major themes of AIGC research have been identified:AIGC’s transformation of news production;audiences’ acceptance and use of technology;risks and challenges brought by AIGC;and AIGC governance.