我国的边境地区与其他国家相接，从古至今便是文明交流互鉴的交汇点。立足于边境地区的特殊地理位置向周边国家进行的国际传播与文明交流互鉴，与从国家层面或普遍化的国际传播与文明交流互鉴具有不同的特点与发展走向。因此，本文主要关注地处我国边境地带，与邻近国家接壤或一衣带水的边境地区的主流媒体国际传播实践，通过文献材料与实地考察、调研，回顾边境地区主流媒体国际传播发展情况得出，近些年来随着我国对国际传播的重视程度提升，我国边境地区主流媒体转变国际传播理念、发展国际传播机构、与高校合作培养国际传播人才推动边境地区主流媒体国际传播能力提升。现阶段在内容上以聚焦本地历史文化、本地特色产品、人类共有的人生奋斗与挑战的国际传播内容为主，在渠道上开拓多种呈现渠道、利用海外社交媒体传播、通过各类合作打通渠道、精准选择呈现方式、打造多职能平台，以此拓宽边境主流媒体国际传播的传播力影响力。基于上述调研分析得出，边境主流媒体需要从内容生产流程、传播内容及呈现、机构合作等方面推动边境地区主流媒体国际传播未来发展。
The border regions of our country，connected with other nations，have been a confluence point for the exchange and mutual learning of civilizations from ancient times until now. International communication and cultural exchange and mutual learning，based on the special geographical location of the border areas to surrounding countries，have different characteristics and development trends compared with international communication and cultural exchange and mutual learning from the national level or generalized international communication and cultural exchange and mutual learning. Therefore，this article mainly focuses on the international communication practice of mainstream media in border areas of our country，which are adjacent to neighboring countries or separated by a strip of water. Through literature materials and field visits and research，it reviews the development of international communication of mainstream media in border areas. It is concluded that in recent years，with the increased emphasis on international communication in our country，mainstream media in border areas of our country have changed their international communication concepts，developed international communication institutions，and cooperated with universities to cultivate international communication talents to promote the improvement of international communication capabilities of mainstream media in border areas. At the current stage，the content focuses on local history and culture，local specialty products，and the common life struggles and challenges of mankind as the main content of international communication. In terms of channels，it has developed various presentation channels，used overseas social media for communication，opened up channels through various cooperations，precisely selected presentation methods，and created multi-functional platforms to expand the communication and influence of international communication of mainstream media in border areas. Based on the above research and analysis，it is concluded that mainstream media in border areas need to promote the future development of international communication of mainstream media in border areas from aspects such as content production process，communication content and presentation，and institutional cooperation.
