2022年以来,随着微短剧产业化、规范化速度不断加快,一些企业选择“出海”寻求发展机遇。作为一种重要网络视听形态,微短剧在政策扶持引导、短视频培养用户视听习惯、网络文学初步奠定受众基础的三重支撑之上迅速发展、方兴未艾。但也面临内容刻板、文化缺位、产业格局混乱等问题。微短剧“出海”要想迎来新发展、步入新阶段,需要从提高内容质量、构建文化认同、强化人才合作、借力智能技术、整合产业资源等方面出发,培育自身“新质生产力”,推动微短剧的健康长远发展,实现微短剧的全球传播。
Since 2022,as the industrialization and standardization of micro-series have been accelerating,some enterprises have chosen to “Going global” to seek development opportunities. As an important form of online audio-visual content,micro-series are flourishing and developing rapidly under the triple support of policy support and guidance,the audio-visual habits cultivated by short videos for users,and the initial establishment of the audience base on online literature. However,they also face problems such as stereotyped content,lack of culture,and chaotic industrial patterns. If micro-series enterprises want to embrace new development and enter a new stage when going global,they need to cultivate their own “New quality productive forces” from aspects such as improving content quality,building cultural identity,strengthening talent cooperation,leveraging intelligent technologies,and integrating industrial resources,to promote the healthy and long-term development of micro-series and achieve their global dissemination.