当前,国际传播高质量发展在外部环境和内部业务两个方面都面临着一些挑战,需要从顶层设计、体制机制等方面采取措施:完善顶层设计与优化主体结构,创新体制机制与提升内容供给能力,推进产业升级与提升服务供给能力,加强调查研究与强化理论支撑。
At present,International Communication in high-quality faces some challenges in both the external environment and internal development mode,and measures need to be taken from the aspects of top-level design and institutional mechanisms:improving top-level design and optimizing the main structure,innovating institutional mechanisms and enhancing content supply capacity,promoting industrial upgrading and enhancing service supply capacity,strengthening effectiveness investigation and research,and strengthening theoretical support.
| Keywords: | International CommunicationCommunication EffectivenessInstitutional DiscountsCultural Discounts |