Telling a good corporate story is an important part of telling a good Chinese story，and enhancing corporate image is one of the most important ways to shape China’s national image. With the deepening of economic globalization and the “Belt and Road” initiative，central enterprises，represented by Sinopec，are deeply involved in the global industrial division of labor and cooperation，providing high-quality products and services，actively fulfilling their social responsibilities，and spreading Chinese culture and Chinese voices. From the perspective of humanistic economics，this study focuses on the relationship between “people”，“culture” and “economy” in the construction of overseas image of enterprises and analyses the overseas image construction of Sinopec through field research and in-depth interviews. Through field research and in-depth interviews，the study analyses Sinopec’s overseas image construction，and points out that Sinopec has built a communication system combining a three-dimensional communication matrix and a spokesperson system，and a communication strategy combining “self-narrative” and “other-narrative” through activating the brand’s sense of humanity with the excellent traditional Chinese culture and stimulating the subjectivity of overseas employees with the spirit of humanism. The study concludes that in the overseas image of Chinese enterprises，it is a useful attempt to improve the image of Chinese enterprises. The study concludes that in the construction of Chinese enterprises’ overseas image，the “humanistic return” of enterprise development should be promoted by stimulating the subjectivity of employees，the “humanistic gene” of enterprise development should be deepened by activating the humanistic sense of communication content，and the “humanistic gene” of enterprise development should be strengthened by constructing a systematic corporate image communication mechanism.