海外中国企业是中华文明传播力影响力的重要输出平台，作为我国国际传播的重要主体之一，海外中国企业亟待加强与我国经济地位相匹配的国际传播能力建设，使共建“一带一路”倡议走深走实，实现高质量发展。海外中国企业“走出去”的国际传播路径呈现多样态：积极布局海外社交媒体，拓展数字化媒体平台传播渠道；创新传播形式和内容，提升传播体验；构建多元化传播生态，营造良性互动的传播环境；建立完善的人才培养体系，培养海外企业的国际化传播人才。
Overseas Chinese enterprises are an important platform for the dissemination and influence of Chinese civilization. As one of the key subjects of China’s international communication，overseas Chinese enterprises urgently need to strengthen their international communication capabilities to match China’s economic status，so as to deepen the Belt and Road Initiative and achieve high-quality development. The international communication pathways of overseas Chinese enterprises present diverse characteristics：actively deploying overseas social media，expanding digital media platform communication channels；innovating communication forms and content to enhance communication experience；building a diversified communication ecosystem to create a positive interactive communication environment；and establishing a sound talent cultivation system to cultivate internationalized communication talents for overseas enterprises.
