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热词推荐: 基础设施能源

县域国际传播机制建设的先行探索

文章摘要

本报告以内蒙古自治区鄂尔多斯市准格尔旗为例,探讨了县域国际传播的创新实践及其经验。准格尔旗在过去一年中积极探索以县域为载体和主阵地的国际传播战略路径,构建起一体化、平台化和国际化的全域一体化全媒体传播机制,基于“立足县域,联通世界”的发展策略逻辑,激活文化动能,有效提升了中国县域的国际传播能力,并反哺县域自身的发展。在地方国际传播基地建设多面开花的整体背景下,有效补充了基层实践的鲜活案例。

Abstract

This report takes Juungar Banner in Ordos City,Inner Mongolia Autonomous Region,as a case study to explore innovative practice and experience in county-level international communication. Over the past year,Juungar Banner has actively pursued strategic pathways for international communication,positioning the county as both the main platform and carrier. By constructing an integrated,platform-based and internationalized content production and communication mechanism for all forms of media,rooted in the development logic of “grounded in the county,connecting to the world”,the region has successfully activated cultural momentum,enhanced China’s county-level international communication capacity,and contributed to local development. Against the broader backdrop of flourishing local international communication bases,this case provides a vivid grassroots example for other county-level places.

作者简介
韩燕:韩燕,内蒙古自治区鄂尔多斯市准格尔旗党委常委、宣传部部长,研究方向为县域国际传播实践。