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城市国际传播年度发展形势:进展、特征与展望

文章摘要

城市作为地方叙事的关键载体,亦是中国参与国际舆论场的重要实践者。本报告总结了城市国际传播领域的年度进展、显著特征以及对城市进一步发展国际传播可以采取的路径进行了展望。报告指出,随着各地越来越重视国际传播,各地在国际传播方面的主动性有了显著提升;多主体的协作和共同创新趋势不断加强;以城市治理有效承托城市传播特点明显等。城市对外传播的特征体现在:利用视频社交平台打造多模态内容、把握关键节点推动城市影响力提升、采用贴近生活的微叙事手法以及强化服务性角色定位等。报告亦指出,城市国际传播领域仍面临不足,在利用新技术、挖掘本地独特资源、采用多样化的传播渠道等方面仍需要做出努力。

Abstract

Cities serve as key carriers of local narratives and are also important participants in the international discursive field. This report summarizes the annual progress in the field of urban international communication,highlights its significant characteristics,and provides an outlook on the paths that cities can take to further develop international communication. The report points out that as regions increasingly value international communication,various regions are demonstrating a proactive approach in engaging with international communication;the trend of collaboration and joint innovation among multiple entities is continuously strengthening;and supporting international communication through effective governance is becoming more evident. The characteristics include:using video social platforms to create multimodal content,seizing key influencers to promote the city,adopting micro-narrative techniques that are close to life,and strengthening the roles of service providers. The report also points out that efforts are still needed in utilizing new technologies,exploring local unique resources,and adopting diversified communication channels so the cities could reach a wider audience.

作者简介
季芳芳:季芳芳,中国社会科学院新闻与传播研究所副研究员,研究方向为国际传播。
王心路:王心路,清华大学新闻与传播学院博士生,研究方向为新媒体传播、平台经济与文化。