亿万年间,技术伴随人类成长,从野蛮逐渐走向文明。步入数智时代,生成式人工智能技术快速迭代,引发包含国际传播在内的多个领域的颠覆性变革。本报告对中华文明在国际传播过程中面临的困境与机遇展开分析,厘清当前我国中华文明国际传播存在文化内涵浅表化、中国印象刻板化、文明交流单向化的主要问题。在此基础上,报告进一步梳理了新一代人工智能在赋能中华文明国际传播方面所呈现出的应用优势,发现新一代人工智能拥有的智慧涌现、上下文关联、多模态创作、跨情景投放、情感计算等技术能力,极大地丰富了中华文明国际传播的内容与形式,发挥出认知破界、语境拓界、古今无界、布局划界、情感跨界的优势与潜力,打破了全球语言与文化壁垒。最后,基于人工智能的技术特性,本报告从国际传播效能预测与评估、海外受众分类与连接、文明资源传承与共享等路径进行展望,多维度分析了人工智能技术助力中国国际传播的前景趋势。
Over billions of years,technology has accompanied human growth,gradually moving from barbarism to civilization. Entering the era of digital intelligence,the rapid iteration of generative artificial intelligence technology has triggered disruptive changes in multiple fields,including international communication. This report analyzes the challenges and opportunities faced by Chinese civilization in the process of international communication,and identifies the main problems of shallow cultural connotations,stereotypical impressions of China,and one-way cultural exchanges in the current international communication of Chinese civilization. On this basis,the report deeply analyzes the application advantages of the new generation of artificial intelligence in empowering the international communication of Chinese civilization. Analysis has found that the current new generation of artificial intelligence possesses technological capabilities such as intelligent emergence,contextual relevance,multi-modal creation,cross scenario delivery,and emotional computing,which greatly enrich the content and forms of international communication of Chinese civilization. It has the advantages and potential of cognitive boundary breaking,contextual expansion,ancient and modern boundaryless,layout demarcation,and emotional cross-border,breaking down global language and cultural barriers. Based on the technological characteristics of artificial intelligence,this report looks forward to the future trends of artificial intelligence technology in helping China’s international communication from multiple perspectives,including predicting and evaluating international communication effectiveness,classifying and connecting overseas audiences,and inheriting and sharing civilization resources.