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基于生成对抗网络(GANs)的深度伪造技术在国际传播中的应用与挑战

文章摘要

生成对抗网络(GANs)作为深度学习的重要算法,推动了深度伪造技术(Deepfake)的发展。Deepfake技术能够合成逼真的音视频,使虚假内容看似真实,最初被用于娱乐和影视制作,但迅速在新闻媒体、社交网络和政治宣传中展现出潜力。由此带来了虚假新闻、误导性宣传和隐私侵犯等风险,挑战信息真实性和公众信任。深度伪造技术能够生成极具迷惑性的内容,影响国际信息传播效能,破坏公共话语的信任基础,导致新闻可信度下降。其在社交媒体时代的应用揭示了信息战的新形态,虚假信息的传播能力显著提升,对全球信息生态和国际关系构成挑战。各国政府和国际组织需加强技术监管和法律法规制定,同时提高媒体和公众的信息素养和鉴别能力,以应对深度伪造技术带来的复杂问题。

Abstract

As a significant algorithm in deep learning,Generative Adversarial Networks(GANs)have propelled the development of deepfake technology. Deepfake enables the synthesis of highly realistic audio and video,making false content appear real. Initially used for entertainment and film production,this technology has quickly shown potential in news media,social networks,and political propaganda. However,it has also introduced risks such as fake news,misleading propaganda,and privacy violations,challenging the authenticity of information and public trust. Deepfake technology can generate highly deceptive content,affecting the efficiency of international information dissemination and undermining the trust foundation of public discourse,leading to a decline in news credibility. Its application in the age of social media highlights a new form of information warfare,significantly enhancing the capability to spread false information,posing challenges to the global information ecosystem and international relations. To address the complex issues brought by deepfake technology,governments and international organizations must strengthen technology regulation,legislate,and simultaneously enhance the media’s and public’s information literacy and discernment abilities.

作者简介
张萌:张萌,中国社会科学院新闻与传播研究所副研究员、传媒发展研究中心副主任,研究方向为新媒体研究。
高根茂:高根茂,复旦大学新闻学院博士研究生。