In the era of digital trade，“Culture Going Overseas” effectively promotes the coordinated improvement of cultural soft strength and economic hard strength，and becomes a new force for the high-quality development of China’s foreign trade. The report summarizes the current development status of China’s cultural industry and digital trade，analyzes the relationship between the cultural industry and the digital trade，and finds that the digital cultural trade is becoming a new driving force for China’s foreign trade. On the basis of learning from the experience and practices of foreign cultural exports，it points out that China’s “culture going overseas” faces challenges such as the large differences in cultural concepts，the lack of data supervision system，the uneven level of digital technology，and the difficult protection of intellectual property rights. It should strengthen the data governance of the digital content industry，support the growth and strengthening of the digital cultural industry，accelerate the internationalization of digital cultural trade entities，promote the integration of cultural dissemination and cross-border e-commerce，and enhance the influence and attractiveness of Chinese culture.