近年来,随着数字经济的迅猛发展,数字平台充分发挥技术创新快、网络效应强、规模经济突出、动态竞争激烈等特点,已成为推动数字经济发展的关键力量。但数字平台企业的快速发展对平台治理提出了新要求,不仅对现有制度体系形成一定冲击,还带来了数据治理、网络安全和个人信息保护等新挑战。本文通过梳理国内外数字平台治理的发展趋势和治理特点,分析了当前我国数字平台治理面临的困难挑战,在此基础上,系统地提出我国数字平台治理的思路与原则,并进一步提出推进精细化平台治理、建立算法审计机制、加强数字平台数据行为监管、维护数字平台生态健康、健全数字平台出海扶持机制等相关建议举措。
In recent years,with the rapid development of the digital economy,digital platforms have become a key competence to promote the development of the digital economy with the fast technological innovation,the strong network effects,the prominent economies of scale,and the fierce dynamic competition. However,the rapid development of digital platform enterprises has put forward new requirements for platform governance,which not only has a certain impact on the existing system,but also brings new challenges such as the data governance,the network security and the personal information protection. The report analyzes the development trends and governance characteristics of digital platform between nation and abroad,and points out the difficulties and challenges currently faced by the governance of digital platform in China. On this basis,the system puts forward the thoughts and principles of China’s digital platform governance,and puts forward relevant suggestions and measures such as promoting the refined platform governance,establishing the algorithm audit mechanisms,strengthening the supervision of digital platform data behavior,maintaining the ecological health of digital platforms,and improving the support mechanism for digital platforms going overseas.