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数智化背景下工业品跨境电商发展的困境与策略研究——以机械制造类目为例

文章摘要

在全球产供链重构背景下,跨境电商成为中国工业品出海的重要渠道。本文以机械制造类工业品为例,探讨数智化背景下工业品跨境电商的发展状况。全球工业品跨境电商市场规模扩大、参与者多元化,数智化技术为其带来新机遇;与此同时,该领域发展面临电商平台数量少、功能流程存在缺陷、物流仓储支撑薄弱、监管服务体系不足、数智化转型困难等诸多困境。因此,本文提出优化平台类型及功能、加强关键环节支撑服务建设、完善监管体系与支持政策、加快数智化转型等策略建议,旨在推动工业品跨境电商发展,提升“中国制造”全球价值链地位。

Abstract

In the context of global production and supply chain reconstruction,cross-border e-commerce has become an important channel for China’s industrial products going overseas. Taking industrial products of machinery manufacturing category as an example,the report explores the development status of cross-border e-commerce of industrial products in the context of digital intelligence. The global industrial market of cross-border e-commerce has expanded in scale,and its participants diversified. The digital technology has brought new opportunities for it. Meanwhile,the development of this field faces many challenges,such as a small number of e-commerce platforms,defects in function and processes,weak support for logistics and warehousing,insufficient regulatory service systems,and difficulties in digital transformation. Therefore,the report puts forward strategic suggestions such as optimizing the platform types and functions,strengthening the construction of key link support services,improving the regulatory system and supporting policies,and accelerating the digital transformation,so as to promote the development of cross-border e-commerce of industrial products and enhance the global value chain position of “Made in China”.

作者简介
陆雅琦:陆雅琦,郑州职业技术学院党政办公室教师,主要研究方向为跨境电商、职业教育。