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热词推荐: 基础设施能源

四川跨境电商产业带出海的实践探索与破局之道

文章摘要

“跨境电商+产业带”作为推动跨境电商创新发展的关键路径,已成为产业带数字化转型的强劲动力和新质生产力培育的必然选择。四川省积极推动外贸创新与高质量发展,加速推进本地产业带数字化转型和国际化进程。本文基于四川省跨境电商产业带发展现状,梳理了产业带出海的实践经验和典型案例,从产业端、企业端、市场端、生态端、人才端五个维度提出了面临的现实掣肘,并建议从差异化培育“川字号”产业带、推进生产型企业转型出海、重塑市场和产品布局、搭建内外贸一体化服务体系、搭建产教融合育人体系以及构建内外双驱的跨境“贸易型产业带”等方面破局,加快促进产业带数字化转型,实现跨境电商高质量发展。

Abstract

As a key path to promote the innovative development of cross-border e-commerce,“cross-border e-commerce+industrial zone” has become a strong driving force for digital transformation of industrial zone and an inevitable choice for cultivating new quality productivity. Sichuan Province actively promotes innovation and high-quality development in foreign trade,accelerating the digital transformation and internationalization process of local industrial zone. The report is based on the current development status of the cross-border e-commerce industry zone in Sichuan Province,and summarizes the practical experience and typical cases of the industry zone going overseas. It proposes the practical constraints faced from five dimensions:the industry,the enterprise,the market,the ecology,and the talent. It also suggests breaking through the current situation by differentiating the cultivation of the “Chuanzi Hao” industry zone,promoting the transformation of production-oriented enterprises going overseas,expanding the global market layout,building an integrated ecological service system for domestic and foreign trade,establishing an integrated education system for industry and education,and constructing a cross-border “trade oriented industry zone” to accelerate the digital transformation of the industry zone and achieve high-quality development of cross-border e-commerce.

作者简介
刘茜:刘茜,四川商务职业学院跨境电商专业骨干教师,四川外贸创新发展职教集团副秘书长,主要研究方向为跨境电商、数字贸易。
舒杨:舒杨,四川省商务厅外贸创新处副处长。
宋静:宋静,成都市跨境电子商务协会校企合作负责人。