本文分析了跨境电商数字化工具革命的背景，特别是来自市场需求、技术进步等方面的驱动因素。在全景式介绍人工智能发展历程与现状后，着重阐述了人工智能技术在跨境电商供应链管理、营销服务、履约交付等全业务流程中的典型应用，并挑选了选品运营、营销客服、图像生成、政策咨询等细分领域的六个成熟应用案例进行解读。跨境电商行业为人工智能技术的应用提供了丰富的业务场景，持续推动人工智能技术在更多场景的应用落地。跨境电商全流程智能化水平将进一步提升，跨境电商企业需积极拥抱技术变革，构建“AI+”新型竞争力。
The report analyzes the background of the digital tool revolution in cross-border e-commerce，especially the driving factors from the market demand，the technological progress and so forth. After introducing the development history and current situation of artificial intelligence，the report focuses on the typical application of artificial intelligence technology in the whole business process of cross-border e-commerce supply chain management，the marketing services，the compliance delivery，and selects six mature application cases in the subdivisions of the product selection operation，the marketing customer service，the image generation，and the policy consulting for interpretation. The cross-border e-commerce industry provides the rich business scenarios for the application of artificial intelligence technology，and continues to promote the application of artificial intelligence technology in more scenarios. The level of intelligence in the entire process of cross-border e-commerce will be further improved，and cross-border e-commerce enterprises need to actively embrace technological changes and build a new type of “AI+” competitiveness.
