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中亚国际传播体系发展报告

文章摘要

本文通过文献梳理、个案分析等实证研究方法详细勾勒出中亚国际传播体系整体样貌。研究发现,中亚地区已经成为国际博弈的焦点,但美国长期在该地区炮制大量涉华负面新闻,导致中亚五国官方媒体对华态度积极,民间认知水平却相对较低。本文在明晰战略意义和舆论态势的基础上,深入总结当前对中亚传播取得的成效,并提出精进之道:构建主体更多元的大外宣格局、打造形式更精准的大传播矩阵、做好“消毒”更及时的大舆情应对、开创关系更紧密的大交往局面。

Abstract

This paper gives a detailed and overall picture of the international communication system in Central Asia through literature review,case analysis and other empirical research methods. According to research findings,Central Asia has become the focus of the international game,and the United States has long produced a large number of negative China-related news in this region,resulting in a positive attitude of the official media of the five Central Asian countries towards China,but public awareness remains relatively limited. Based on clear strategic significance and the situation of public opinion,this paper summarizes the current achievements of communication in Central Asia,and makes suggestions for improvement:building a large-scale external publicity pattern with more diverse subjects,building a global communication matrix in a more accurate form,so as to better and promptly respond to public opinion,and create closer and more interconnected relationships.

作者简介
全会:全会,中央广播电视总台总编室信息研究部信息组组长、硕士、主任编辑,主要研究方向为国际传播话语体系建设、媒体融合等。