儒家文化的国际传播对于推动中华文化走出去具有重要意义。本报告通过梳理全球三大主流社交媒体平台中儒家文化的国际传播现状，探讨儒家文化在新媒体时代国际传播的传播状况和传播效果，并以此为基础，管窥中华文化国际传播更高效能的实践路径：一是消弭传播边界，打破“战略文化”的传播框限；二是调适传播目的，加强文明交流互鉴；三是根据不同平台特性，打造精品内容；四是重视共情传播，强化“文化感受”。
The international communication of Confucian culture is of great significance in promoting Chinese culture globally. By sorting out the international communication status of Confucian culture in the three mainstream social media platforms worldwide，this report discusses the status and effect of international communication of Confucian culture in the new media era，and，on this basis，provides a glimpse into the practical approach of more effective international communication of Chinese culture：first，we must break communication barriers and remove the constraints of “strategic culture” dissemination；second，we must gear to the purpose of communication，enhance the global identity of Confucian culture，and strengthen exchanges and mutual learning among civilizations；third，we’re expected to create quality content and tell the stories of China well，in line with the features of different platforms；fourth，we shall value empathic communication，enhance cultural experience，and form a genuine dialogue among global civilizations.
| Keywords： | International CommunicationConfucian CultureFine Traditional Chinese CultureExchanges and Mutual Learning among Civilizations |
