全球主要传媒集团的业务架构与经营模式一直处于发展演进之中,并随着监管法规改革、媒介技术变革逐渐实现了跨媒介、跨行业、跨领域发展,在资源集聚进程中自身规模越来越大。此外,媒介技术变革在传媒领域引发了空前的竞争与博弈,也为发展转型升级注入前所未有的动能,提供了新机遇。在发展特征方面,全球主要媒体集团在业务生态方面着力破圈发展,全面升级业务结构;在经营模式方面重构传播关系,完善传媒价值链条;在市场布局方面深耕海外市场,优化全球经营效能。在全球传媒生态影响方面,华纳兄弟探索集团、派拉蒙环球公司和康卡斯特集团等西方大型传媒集团凭借雄厚的资本实力,在全球持续聚合内容、技术、人才和市场等资源,强化其垄断优势,进一步阻碍了全球传媒生态的多元化、多极化和多样化,在新兴媒体领域,区域或本土媒体集团推动了传媒生态的良性竞争态势。
The business structure and management model of the world’s major media groups have been evolving,and with regulatory reform and changes in media technology,have gradually developed across media,sectors,and fields,demonstrating their increasing scale in the process of resource agglomeration. Furthermore,the change in media technology has triggered unprecedented competition and game-playing in the media field,while lending fresh impetus to and providing new opportunities for development,transformation and upgrading. In terms of development features,the world’s major media groups are striving to seek greater development in business ecology and comprehensively upgrade their business structure;in the management model,they are endeavoring to reconstruct the communication relationship and perfect the value chain of media;in terms of market layout,they are committed to overseas market presence to optimize their global operational effectiveness. In the impact on the global media ecology,large Western media groups such as Warner Bros,Discovery,Paramount Global,and Comcast Corporation,with their abundant capital strength,have kept aggregating content,technology,talent,and market resources around the world to strengthen their monopolistic advantages. This further hinders the pluralism,multi-polarization,and diversification of the global media ecology. In the emerging media sector,regional or local media groups have fostered a healthy competitive landscape in the media ecology.