本研究基于视觉框架理论,借用LDA主题分析和SPSS相关性分析等方法,对YouTube和TikTok两大海外短视频平台上点赞量和播放量排名均在前200名的涉华经济议题热门短视频构建的中国经济形象进行了深入分析。研究发现,两大海外短视频平台主要从“中国经济形势、中国经贸关系、中国全球投资、中国手机、中国汽车、中国人工智能、中国网络信息”7大维度构建中国经济形象,这7大形象维度在不同时期有着不同的侧重。伴随着中国科技实力的日益增强,中国科技实力展现成为海外短视频平台构建中国经济形象的重要维度,尤其是中国在新能源汽车、手机以及人工智能等行业的创新与竞争力。在构建主体方面,自媒体在中国汽车、中国手机等形象构建中占据主导地位,而主流媒体则侧重于中国经贸关系、中国经济形势和中国网络信息等涉及大国博弈维度的形象构建。在视觉框架方面,两大平台普遍采用“威胁框架”和“崛起框架”将中国塑造为“危险大国”。这两大主要视觉框架,呼应了美西方国家对中国的主导话语,也促进了国际社会对中国的对立和竞争认知。
Based on the visual framework theory,this paper uses LDA topic analysis and SPSS correlation analysis methods to make an in-depth analysis of the image of China’s economy built by popular short videos on China-related economic issues that rank among the top 200 in terms of likes and views on two overseas short video platforms,namely,YouTube and TikTok. The research finds that the two overseas short video platforms are building the image of China’s economy across seven main dimensions:China’s economic situation,economic and trade relations,global investment,mobile phones,automobiles,AI,and information on the Internet. Their emphases vary from time to time. The growing strength of China’s science and technology has become an important dimension for overseas short video platforms in building the image of China’s economy,especially China’s innovation and competitiveness in industries such as new energy vehicles,mobile phones,and AI. In terms of focus areas,we-media plays a dominant role in the image-building of Chinese automobiles and mobile phones,while mainstream media focus on the image-building of China’s economic and trade relations,economic situation,and information on the Internet,which involve rivalries among major countries. In terms of visual framework,the two platforms generally adopt the “threat framework” and “rise framework” to portray China as a “dangerous power.” These two visual frameworks echo the dominant discourse on China in the United States and other Western countries,while also promoting the international community’s perception of China as adversarial and competitive.