以智能手机为媒介，移动互联网的全球普及开启了信息传播生态的场景时代，同时也带来了以App为主要形态的海量应用，使信息服务深入生活，改变信息传受方式。随着5G、AI等新一代信息技术迅猛发展，App的产品形态和传播方式不再适应当下技术环境。移动终端与人工智能的深度融合，必将导致去App化发展趋势，并再次改变传播生态，带来新一轮的入口转移和场景变革。进入数智时代，全球范围内融合通信业务快速发展。运营商及终端制造商共同入局，创新产品形态，提升信息服务体验。当前，我国融合通信领域的5G消息创新实践在技术、政策和需求的多方推动下不断发展，成为各级各类主流媒体推进媒体深度融合发展的创新路径。未来，5G消息将通过时空、用户和平台三个维度，构建全新的移动传播场景。
With smartphones serving as the primary medium，the widespread adoption of mobile internet on a global scale has facilitated the emergence of a scenario-based information dissemination ecosystem. This development has concurrently led to the proliferation of applications in the form of mobile apps，deeply integrating information services into daily life and fundamentally transforming the modes of information transmission and reception. With the rapid development of 5G，AI，and other new-generation information technologies，the product modality and communication mode of apps offer little adaptability to the current technical environment. The deep integration of mobile terminals with AI will inevitably lead to the development trend of decentralized applications（DApps），and again change the communicative ecology，bringing a new round of entry transfer and scene change. In the era of digital intelligence，Rich Communication Services（RCS）are developing rapidly around the world. Operators and terminal providers have worked together to innovate product modality and improve the information service experience. Fueled by technologies，policies，and demand，China is seeing constantly evolving innovation practices of 5G messaging in the field of RCS，which have become an innovation path for all types of mainstream media at all levels to deepen the integrated development of media. In the future，5G messaging will build a new mobile communication scenario through the three dimensions of time and space，users，and platforms.
