A new round of scientific and technological revolution is in the making，the development of digital economy continues to grow，promoting the depth of digital transformation in the field of consumption，consumer Internet represented by e-commerce platforms continues to innovate，emerging new models including live e-commerce，social e-commerce，content e-commerce，interest e-commerce，instant retail，etc.，reconstructing or creating a new consumption scenario，and through the application of consumer big data，It has become the source of enabling domestic fashion products and the main battlefield of consumer enterprise innovation，and has become an important internal driving force for promoting consumption innovation，transformation and upgrading of the real economy，and high-quality development. It is suggested to serve the positive role of consumer Internet represented by e-commerce platforms in serving the real economy and supporting the development of new quality productivity，improve the market access system，optimize the market supervision system，emphasize the cultivation of new-type talents，strengthen consumer protection，promote the continuous flow of more high-quality domestic fashion products，and better meet the personalized，diversified and multi-level needs of consumers.