With the vigorous development of digital economy，new health consumption is gradually becoming an important growth point in the consumption field. The purpose of this report is to explore the path of the digital economy to promote the development of new health consumption，the challenges faced and the corresponding countermeasures. In terms of path，the digital economy，through technological innovation and application，promotes the digital intelligence，personalization and precision of health consumption，better adapts to the development needs of new health consumption，and has a profound impact on the health consumption market by expanding market boundaries，innovating consumption patterns，improving consumption experience，optimizing resource allocation and other aspects. However，while the digital economy promotes the rapid development of new healthy consumption，it also faces challenges from many aspects，such as technology，market，regulation and talent. In order to cope with the above challenges and promote the sustainable development of new healthy consumption，this report puts forward corresponding policy recommendations from the aspects of improving the quality of supply，promoting industrial integration，cultivating market players，strengthening security，providing policy support，and strengthening market supervision.